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It’s March Madness and here at Engagio we’ve been thinking about Plays!  That means new features to simplify PlayMaker workflows and view analytics on how your Plays have performed.
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Partner Cloud Steps

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With the introduction of Partner Cloud Steps, marketing teams no longer have to work across multiple systems to complete programs.  You can now initiate marketing activities from within PlayMaker to create multi-touch Plays without disrupting your workflow.
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We’ve been working with key B2B marketing application providers to build these highly requested step-level integrations for Plays within PlayMaker.  With this release, we support integrations with:
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Learn more in our Partner Cloud Step documentation portal.
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Link Click Tracking

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We’ve added link click tracking ability for emails sent through PlayMaker.  The resulting tracked link clicks now also surface in Engage analytics and Play Analytics (see below).  This feature is easy to add, and you can learn more about how you can track all of your link clicks here (I’m tracking this link click, just so you know).
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Play Analytics

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Previously only available in beta, Play Analytics is now generally available and includes the new link click tracking feature.  You can now gain insight into how Plays are performing.  These analytics can be sliced by Play Owners, Play Content, and Custom (where you can group by any field tracked in Engagio).  Learn more details including how you can also view this in a table format, filter, and/or use custom date ranges in our Play Analytics  overview.
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On-Demand Snapshot Email Send

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You no longer have to wait for Monday to see a weekly snapshot of the activity in your account lists.  You can now email activity snapshots on-demand from within the Engagio app.  Marketers can keep track of follow-ups, while sales can see progress on their target accounts throughout the week.  Each send recalculates the report and the surfaced data is based on the previous “week” (the last seven days from today).
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Special Note

Keep an eye out for new announcements in the coming month around best practices, new features, and product updates.  We have plenty of new and exciting communication heading to your inbox and this blog soon.

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Have questions or feedback?  Share it in our Slack Channel, Intercom, reach out to your Customer Success Manager, or reach directly out to me via e-mail below!

Keep on swimming!

Jason